Opportunity

John Lewis aimed to revamp their iOS application for several reasons:

Platform Stability: The original development approach and the continuous evolution of technology had rendered the application unstable, prompting the need for a redesign.
Enhancing User Experience: Despite positive reviews in the Apple Store, the existing iOS app had identified pain points that hindered users' shopping experiences. The goal was to address these issues and make the journey smoother for customers.
Universal iOS App and Future-Proofing: The previous app functioned on both iPhones and tablets, but separate maintenance for each device was required. The app lacked compatibility across various screen sizes, necessitating a redesign to future-proof it for upcoming Apple products.
Accessible for All Customers: John Lewis aspired to align the application with AA accessible standards, striving to achieve AAA standards wherever possible. The objective was to create an inclusive and accessible customer app for a diverse user base.

The Solution

Set up

Two agile scrum teams were dedicated to the product, each comprised of two UX/UI designers, a Product Owner, Developers, Business analysts, and Testers.

Approach

Our approach involved leveraging customer research, analytics from the previous app, and feedback from the Apple store to identify pain points experienced by users with the current product app.

Project Workflow

Compilation of business requirements
Execution of design sprints
In-person user testing
Gorilla testing
Analysis of analytics data
Creation of wireframes
Development of low-fidelity designs, high-fidelity designs, and prototypes
Weekly demonstration of research, design, and development progress to stakeholders
Thorough handovers to the development team
Quality assurance (QA) product testing
Product Showcase

Achieving Project Goals

The project objectives were successfully addressed by adhering to a stringent process, incorporating continuous user testing throughout the project, and demonstrating flexibility in adapting designs within the agile environment. Furthermore, we implemented two variations of the designs—one for launch and another scheduled for development shortly after the launch.